ALABAMA HOUSING FINANCE AUTHORITY
The client had a goal to improve awareness of mortgage assistance program by doing targeted outreach to hard to reach homebuyers. Our texting program sent two texts to Minority homeowners with an AMI of 150% or less in Bullock, Butler, Barbour, Conecuh, Dallas, Greene, Perry, Monroe, Sumter, and Wilcox Counties.
Our texting program reached 76,045 residents and generated a 1.64% click through rate with 1,243 unique clicks. Our average click rate for mortgage assistance has been between 1.5 and 2%. Reach out for full report.