Tennessee HEALTHCARE AGENCY
A statewide healthcare access group wanted to boost awareness during open enrollment period to drive more applicants to free and reduced cost healthcare options. Our texting program sent out a total of 1,356,575 messages to Tennessee residents to help them get access to healthcare. We successfully reached 100% of contacts across all campaigns. We generated a click rate of 3.55% with 48,120 clicks and a callback rate of 0.10% with 1,330 folks who called into the hotline. On similar campaigns, we tend to see click rates range between 1% and 3%. Email us to see the full report.